Marketing Specialist

  

Department: University Advancement

FTE: 1.0 FTE

Status:  Permanent

Competition No.:  13052-M

Salary Information: The salary range is $58,350 to $91,173 per annum (Specialist/Professional, Phase 2).   The starting salary will be commensurate with education and experience.

Primary Purpose: The Marketing Specialist will provide leadership and support to the development and implementation of innovative, effective and reliable marketing strategies to advance the reputation, priorities and goals of the University of Saskatchewan in alignment with the university’s branding and marketing program and integrated plan.  

Nature of Work: Reporting to the Director, Marketing, the Specialist works closely with members of the communications leadership team and with academic and administrative leaders across the campus. The Specialist fosters an environment of service, clarity, dependability and collaboration, ensuring the marketing and branding strategies are created and implemented that meet the needs of the university community, aligns with the university’s strategic directions, University Advancement’s mission and supports the university’s reputation and position in a competitive environment. The university environment is people-oriented, complex, decentralized, and fast-paced with concurrent priorities and deadlines.

The Specialist exercises judgment, discretionary decision-making and builds collaborative relationships with a cross-section of senior administrators, faculty, staff and other key stakeholders to develop and implement the marketing and branding strategies of the University of Saskatchewan while ensuring workplace efficiencies and seamless service to stakeholders. The work requires a proactive, strategic approach and the ability to communicate effectively to a diverse audience through a variety of methods and communication mediums. Establishing and maintaining positive, mutually beneficial relationships and confidentiality is essential to success. The Specialist participates and provides input in the development of marketing and branding policies and processes. Work will involve strategic marketing planning, including creation, co-ordination, implementation, management and evaluation activities, which are necessary for the success of projects.  Consequence of error is significant to the university’s reputation and profile. The position requires some travel and occasional evening and weekend work.

University Advancement (UA) is responsible for institutional advancement programs (alumni and external relations, communications and fundraising), and as such is dedicated to supporting the advancement needs of all colleges, units and the university as a whole. UA is comprised of specialized teams including Advancement Services, Alumni Relations, Community Outreach and Engagement, Development, Finance and Trusts, First Nations & Métis Engagement and University Communications. More than 100 advancement professionals and support staff work at various locations including the UA office at Innovation Place, in colleges and schools across campus, the Peter MacKinnon building, at the English River office and at the Station 20 West office. The specialist’s office is located in the central University Advancement office.

Accountabilities:

• Develops and implements strategic marketing plans with measurable outcomes to support the priorities of the University of Saskatchewan that raise the profile and reputation of the university locally, nationally and internationally in alignment with the university priorities.
• Builds and fosters key relationships with leaders and marketing professionals at the University in a highly decentralized environment and work with community partners and suppliers in order to advance the University marketing and branding priorities.
• Plays a key role in the development of the U of S branding and sub-branding strategies in order to differentiate our university in a competitive environment
• Assists in key research in order to identify U of S key strengths against peer institutions
• Ensures the university’s visual identity and guidelines are stewarded and appropriately implemented in all marketing strategies and plans.
• Provides innovative, effective and reliable strategic marketing advice and expertise to colleges and units to support the success of business initiatives and outcomes
• Manages budgetary requirements of marketing initiatives and projects and ensure the effective use of resources.
• Protects and enhances the reputation of the university by ensuring that marketing plans and strategies align with university priorities, directions and positioning strategy.

Qualifications
Education: An undergraduate degree in marketing, communications or a related field.  An equivalent combination of education and experience will be considered. IABC and CPRS membership and credentials are considered assets.

Experience: Three to five years of directly related experience in marketing and/or communications with at least three years of progressive responsibility; experience and success in applying marketing and branding strategies and principles in a complex and decentralized environment; Experience working in a post-secondary environment is an asset. Knowledge of the University of Saskatchewan’s culture, issues, goals and stakeholders is an asset.

Skills: Strong leadership and consensus building skills; the demonstrated ability to think and act strategically, responding positively to challenges; superior ability to interact with and engage people; highly motivated and organized with polished presentation, written and interpersonal skills; strong customer ethic with the ability to work independently, collaboratively and within a team environment; exceptional strategic planning skills; and proven experience in exercising diplomacy, creativity, and self-motivation.

To view the full position profile, please visit:  http://www.usask.ca/vpadvancement/employment_opportunities/index.php

This position is in scope of the Administrative and Supervisory Personnel Association.

Please apply no later than February 5, 2013.

Inquiries regarding this position can be directed to Doris Vanderkooi at 966-4068