Manager of Undergraduate Recruitment


Department: Student and Enrolment Services Division (Student Recruitment)

FTE: 1.0 FTE

Status:  Term, December 17, 2012 through June 14, 2013.

Competition No.:  12584-M

Salary Information: The salary range is $73,759 to $122,855 per annum (Managerial, Phase 3).  The starting salary will be commensurate with education and experience.

Primary Purpose: :  To provide leadership in developing, implementing and evaluating undergraduate recruitment strategies, communications and activities that promote the University of Saskatchewan as the university of choice for provincial, aboriginal, out-of-province and international prospective students. The Manager of Undergraduate Recruitment (UGR) fosters an innovative, outcome-oriented and data-driven environment, with the ultimate goal of achieving our undergraduate enrolment particularly for the direct-entry colleges.

Nature of Work: Reporting to the Director of Enrolment Services, the Manager of UGR is a key member of the Director’s leadership team and is responsible for developing, implementing and evaluating strategies for recruiting provincial, out-of province, international and Aboriginal students, as well as for providing strategic support to the Director with respect to the collection and analysis of prospective student and applicant data. This position manages a team of 7.0 FTE Recruitment Officers, and 4.0 FTE Prospective Student Services Office staff, and is responsible for hiring, training, setting priorities and expectations, developing, and motivating these direct reports.  This position manages multiple priorities and strives to align undergraduate recruitment strategies with the strategic directions, integrated plan and strategic enrolment goals of the University. The position requires close collaboration and diplomacy with internal and external stakeholders. Travel within Canada and internationally, including to non-English speaking countries, is required. Therefore, a valid passport is required.

Student Recruitment/ Enrolment/Development     

  • In close collaboration with academic units, develops, plans, implements and evaluates undergraduate recruitment strategies and activities for provincial, out-of-province, aboriginal and international recruitment students;
  • Adopts and champions effective enrolment management strategies and techniques to annually attract, admit and enroll the appropriate number, type and quality of new undergraduate students to meet established goals;
  • Develops, plans, coordinate, implements and evaluates on- and off-campus activities that will generate prospective student interest in and applications to the U of S;
  • Initiates and implements marketing strategies that will significantly contribute to enrolment growth;
  • Provides feedback, recommendations and input into the development of future U of S Enrolment plans;
  • Works closely  and coordinates activities with the Manager of Admissions & Transfer Credit;
  • Makes recommendations regarding scholarships, awards and bursaries development that support institutional recruitment strategies and that will positively impact enrolment.

People Leadership

  • Hires staff with an eye to aligning competencies with the accountabilities of the position;
  • Effectively manages and provides leadership to staff; fosters a positive team environment;
  • Sets and clearly communicates expectations, provides performance feedback, provides motivation and supports the development of recruitment staff;
  • Ensures that SESD’s mission, values and goals and priorities are communicated to all direct reports and demonstrates these in her/his own activities and actions;
  • Creates and champions a culture of collaboration, partnership, innovation and change.

Strategic Planning

  • Continuously scans the external environment for changing conditions that might affect U of S competitiveness and/or enrolment levels; develops, implements and evaluates short and long-term recruitment strategies and activities that respond to and address these changing conditions;
  • Works closely and collaboratively with key stakeholders (especially direct-entry colleges) to formulate a shared vision and long-term recruitment strategies and plans for undergraduate provincial, out-of province and aboriginal and international students that support the University’s enrolment goals;
  • Works closely and collaboratively with the CGSR, the U of S Language Centre and the Recruitment Advisory Committee to plan, develop, implement and evaluate strategic international recruitment initiatives and activities that will grow and diversify the number of international undergraduate students at the U of S. This position is responsible for partnering with others at the university to develop, implement and continuously adapt and improve the university’s international recruitment strategies and tactics;
  • Monitors, researches and integrates best practices and trends in student recruitment and enrolment management to aid in the ongoing development of strategic recruitment plans.


  • Ensures that all UGR staff develop positive relationships and maintain key partnerships with high school counselors, principals, Saskatchewan’s regional college system, transfer college counselors, international agents and organizations, band schools and other stakeholders;
  • Identifies, initiates, develops, maintains and fully participates in collaborative relationships whenever possible and feasible, including with individuals and groups internal and external to the University;
  • Creates a strong and positive image of SESD within the University and in the broader community;
  • Creates and maintains a strong student-centered, customer service oriented team.

Financial and Resource Management

  • Plans and implements recruitment activities so as to make the most effective use of available financial resources;
  • Ensures that the allocation and expenditure of financial resources are managed responsibly and aligned with the University’s and SESD’s goals, priorities and values;
  • Makes recommendations to realign existing resources that allow for new and/or improved programs, services or practices

Education: A minimum of an undergraduate degree is required, a Master’s degree is preferred.  A combination of education and relevant experience will be considered.

Experience: A minimum of five years of experience working in a student-centered post-secondary environment and a thorough knowledge of and experience in enrolment management, student recruitment and/or marketing is required. Familiarity with Aboriginal, provincial, out-of province and international recruitment trends, strategies and activities; knowledge of provincial, Canadian, and international education systems; detailed knowledge of university admission policies, requirements and procedures (domestic and international);  experience with on- and off-campus recruitment events and the ability guide a team to ensure the goals of such events are achieved.  Knowledge of the University of Saskatchewan’s undergraduate admission and transfer credit policies and procedures would be considered an asset. Experience working internationally and understanding of business culture in key market areas, including the Middle East, India, South East Asia, United States of America and China. Previous experience in a multicultural environment or experience working with non-native speakers of English. Prior experience dealing with international education agents and articulation agreements would be considered an asset, as would experience working with Aboriginal communities. A demonstrated ability to effectively lead team; experience managing multiple and complex budgets; successful experience in project management, policy development and operations management; proven success working in an environment that is student-centered and customer services oriented.

Skills: Highly developed interpersonal, communication, presentation and negotiation skills. The ability to build effective teams and initiate and implement innovative change strategies that result in improvements to service quality, staff productivity, and the effectiveness of systems and processes; demonstrated understanding of customer-related management principles, systems and practices; demonstrated experience analyzing market research; demonstrated awareness of the cultural issues which may affect international and Aboriginal recruitment initiatives. A demonstrated ability to take initiative and work collaboratively and effectively with academic and administrative staff including faculty; a proven ability to develop, implement and evaluate strategy and plans; an ability to negotiate the complexities associated with balancing integrity of process and excellent customer service; the ability to plan and act with a short-term operational and long-term strategic focus; superior analytical, research, communication, negotiation and interpersonal skills; an intermediate level of knowledge of MS Office Suite, common word processing, spreadsheet, database applications and e-mail applications is necessary; previous experience with Banner student information systems would be considered an asset. A valid passport, driver’s license and a clean driver abstract are required. 
This position is in scope of the Administrative and Supervisory Personnel Association

Please apply no later than November 27, 2012.

Inquiries regarding this position can be directed to Alison Pickrell at 966- 6820.  

Be sure to apply online as emailed applications will not be accepted.

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The University of Saskatchewan is strongly committed to a diverse and inclusive workplace that empowers all employees to reach their full potential. All members of the university community share a responsibility for developing and maintaining an environment in which differences are valued and inclusiveness is practiced. The university welcomes applications from those who will contribute to the diversity of our community. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.